Tory Dancu

Tory is a dynamic social media manager and freelance writer with a strong foundation in communications and content strategy. She began her career on a communications team in government consulting, developing a keen understanding of strategic messaging and public engagement. Since then, she has expanded her expertise to the creative and fast-paced world of social media management, working with various clients, including independent artists and agencies.

Focusing on crafting compelling narratives and building engaging, interactive online communities, Tory has honed her skills in content creation, audience analysis, and brand voice development. Her marketing agency experience has equipped her with the tools to drive measurable results and adapt to evolving trends across multiple platforms. Combining a passion for storytelling with a data-driven approach, she brings creativity and insight to every project she undertakes, consistently helping her clients elevate their online presence and connect meaningfully with their audiences.

Tory is excited to support the Southern Lights team for the 2025 Conference!